Pumpkintown USA has a short business season- from early September to the end of October. With such a small window of opportunity, staying active on social media is critical to a successful season. We create a calendar of posts that covers a predetermined list of content points, starting weeks ahead of opening day with countdown posts. Pumpkintown USA is active on social media daily during their season and growing their fan base by over 100 page likes per week.
We follow the same strategy on a smaller scale for Old Home Days, a three-day event every July.