Building a visual brand.
A logo design is just the beginning of building a visual brand. A successful visual brand is a carefully choreographed use of visual elements‑including logo, fonts, colors and imagery—across all marketing efforts. Brand guidelines ensure consistent use of all visual elements in the interest of building brand recognition
Our logo design process includes the logo design, demonstration of various applications, and guidelines for use. While our client may not follow through on all of the applications, presenting these options helps to demonstrate the big picture.